The report details the company's financial results for 2014, highlights record performance and strong growth in most of its key markets. It also outlines the company's strategic vision and outlook for the coming year, including its focus on asset-light operating structures, strategic partnerships with regional leaders (Orbis and Huazhu) and its commitment to sustainability. In particular, the report highlights the company's five-year, €225 million digital plan to improve the customer experience, its continued investment in new markets and its ongoing commitment to diversity and inclusion.
Issuing Company Accor
Report Type Integrated Report
Report Language EN
Report Filesize 2.34 MB
No. of Pages 332 pages
Reporting periodDecember 31, 2014
Report EditionUnknown
Assurance Provider Unknown
Reporting Standards GRI; SASB; UNSDGs
Materiality Assessmenttrue