The report outlines Macromill Group's commitment to providing accurate consumer insights to help realize a sustainable society. The report highlights the company's mission, vision, and values and outlines its approach to materiality. The report also details initiatives taken by the company in areas such as human capital, client relationships, and environmental issues. Key highlights of the report include the expansion of the Macromill Group's consumer research panel network, the establishment of a data utilization support business, and the launch of an internal open job posting and transfer system. The company also highlights its commitment to social responsibility through its Goodmill initiative, which provides free research services to non-profit organizations and partners with schools to train data scientists.
Meet us at the 85th Annual Meeting of the Academy of Management (AOM 2025) in Copenhagen!